Whimsical is where product teams sketch before they build, so the site needed to feel as light as a first idea. We set the product against a lilac dawn, with real boards, flowcharts and wireframes floating over soft horizon gradients. Bold rounded type carries each promise in a few words, then steps aside for the canvas itself.

Whimsical is where product teams sketch before they build, so the site needed to feel as light as a first idea. We set the product against a lilac dawn, with real boards, flowcharts and wireframes floating over soft horizon gradients. Bold rounded type carries each promise in a few words, then steps aside for the canvas itself.

Whimsical is where product teams sketch before they build, so the site needed to feel as light as a first idea. We set the product against a lilac dawn, with real boards, flowcharts and wireframes floating over soft horizon gradients. Bold rounded type carries each promise in a few words, then steps aside for the canvas itself.

Whimsical is where product teams sketch before they build, so the site needed to feel as light as a first idea. We set the product against a lilac dawn, with real boards, flowcharts and wireframes floating over soft horizon gradients. Bold rounded type carries each promise in a few words, then steps aside for the canvas itself.

Whimsical is where product teams sketch before they build, so the site needed to feel as light as a first idea. We set the product against a lilac dawn, with real boards, flowcharts and wireframes floating over soft horizon gradients. Bold rounded type carries each promise in a few words, then steps aside for the canvas itself.

Whimsical is where product teams sketch before they build, so the site needed to feel as light as a first idea. We set the product against a lilac dawn, with real boards, flowcharts and wireframes floating over soft horizon gradients. Bold rounded type carries each promise in a few words, then steps aside for the canvas itself.